Reef tokens can form the basis of a unique product, associating an attractive special-edition product with positive nature outcomes.
Consumers increasingly gravitate towards special-edition products associated with positive impact.
Coral reefs are an effortlessly attractive association, with reef tokens connecting this appeal to real environmental and social outcomes.
Myriad products leverage the allure of the marine world, but few, if any, are able to evidence a link to demonstrable positive outcomes.
Reef tokens therefore provide a unique opportunity to marry visual appeal with impact in the marine biodiversity sphere.
